Recently, I was asked to do an interview with a business entrepreneur podcast and for the most part, the questions were boring and made me think about what my next meal would be.
However, one question stood out and I thought I would share it and the answer with you guys today.
The question was, “Why do I insist on writing a personal Thank You note, on every single order that leaves FKN?”
Let me give you a quick back story, before I get into that.
As you may or may not know, the first FKNLIFT t-shirt was printed in 2010.
I made it because I didn’t feel a connection with any of the other gym clothing brands on the market at that time.
As a bodybuilder, my options were extremely limited on what I could buy and wear to identify myself with the community that I loved, so I basically made myself a FKN wardrobe.
As the story goes, people who saw FKN loved it and wanted to buy it from me.
I made some calls and had a few hundred shirts made and had a great little hobby clothing company going for around 3 years, before circumstances forced me make some big decisions.
At the time, I was working as a sales rep in the supplement industry.
With very little effort though, FKN was gaining a lot of exposure online and around the country.
So much so in fact, that the company I was working for presumed I was spending all of my time working on FKN and not their company.
I Got Fired And It Was The Best Thing Ever!
Several discussions were had and ultimately, I was fired from my job (thank you by the way).
Normally, people would probably panic in this situation.
However, FKN sales were really very good, especially for a hobby business and I thought to myself “If I sell this many garments spending an hour or 2 a day on FKN now, how many can I sell if I spend 40-50 hours a week on this beast?”
It was that very moment that I decided to take FKN, FKN seriously!
Every FKN Gym Wear garment, image, phrase etc. comes from my head.
FKN Gym Wear is an outlet for my art, my ideas and my principles, on life, training and business.
It’s hard for me to write in words the feelings of absolute fucking gratitude and humility I get, every single time someone orders.
So that handwritten Thank You note you see in every order, is the real thing, from my pec covered heart.
Thank you for reading.
And of course…
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